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Westside's avatar

This is an excellent framework that shows, rather than just telling. I love the examples, really helpful. And I agree with the concept of adding action layers (strategic CTAs) in every post — enough with the sharing value without asking. With plummeting traffic from organic sources (most social networks and Google want to keep users on their platforms), there is a need to double down on CRO strategies like this.

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The Playbook by Suzanna's avatar

Absolutely agree! Thank you for reading

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